Discover No7's innovative Lift and Luminate Triple Action serum. As skin ages, its appearance and structure changes with the development of lines and wrinkles, loss of firmness and elasticity, and a more uneven skin tone. These three factors can have the biggest effect on your skin's youthful appearance, causing you to look older than you feel. It contains 3 times the active ingredient concentration of our anti-ageing moisturisers in a super-fast absorbing formula for effective delivery into the skin. Powered by Matrixyl 3000 PlusTM, our most effective anti wrinkle peptide technology from our highly acclaimed No7 Protect & Perfect Intense ADVANCED serum, our advanced firming complex containing Hyaluronic acid and Hibiscus, and a unique pigmentation complex containing Vitamin C. After the first application skin feels smoother and looks more radiant. After 2 weeks skin looks younger: wrinkles appear reduced in appearance, skin feels firmer and skin tone is more even. After 8 weeks more than 80% of women agreed that their skin had not looked or felt so good in a long time.